Vraj:bhoomi is an Ahmedabad-based sustainable fashion label founded in 2013, focused on reviving traditional Indian hand-block printing techniques. The brand works closely with artisans, especially in crafts like Ajrakh, to create contemporary clothing that reflects cultural heritage. It emphasizes eco-friendly practices, natural dyes, and handcrafted processes, building a strong identity around conscious fashion and artistic expression. 

In its latest collections, Vraj:bhoomi focuses on handcrafted garments such as dresses, co-ord sets, sarees, and jackets, featuring Ajrakh block prints, bold patterns, and earthy color palettes. The brand uses handspun, handwoven fabrics and natural dyes, combining traditional techniques with modern silhouettes. Collections highlight sustainability, fluid designs, and contemporary styling, making them suitable for both everyday wear and statement fashion.