Label Sugar is a contemporary women’s wear brand founded by Sayukta Chawla, known for its bohemian and modern aesthetic inspired by Indian crafts. The brand focuses on combining traditional techniques with contemporary design, creating stylish and expressive clothing for modern women. 

The brand’s latest collections include maxi dresses, shirts, co-ord sets, and resort wear, featuring bold prints, vibrant colors, and handcrafted textiles. It works with natural fabrics, embroidery, and modern silhouettes, creating a balance between comfort and statement fashion.