The Purvi Doshi label is a sustainable luxury fashion brand founded in 1997, built on the philosophy of slow, ethical, and cruelty-free fashion. Starting from her home in Ahmedabad, Purvi Doshi gradually developed her brand by participating in exhibitions and collaborating with artisans across India. Deeply inspired by Indian heritage, culture, and Gandhian values of non-violence, the brand focuses on reviving traditional crafts and supporting rural artisans. Over the years, it has gained recognition for transforming handwoven textiles and indigenous techniques into contemporary designs, while maintaining a strong commitment to sustainability, natural materials, and eco-conscious production.
In its latest collections, the brand continues to focus on handcrafted, sustainable fashion with a strong artistic narrative. Collections like “Wagad – A Kala Cotton Story,” “Co-existence,” and “Marine Runway” highlight themes of nature, culture, and environmental awareness. The designs include sarees, dresses, jackets, and Indo-western silhouettes, made using handspun and handwoven fabrics like khadi, natural dyes, and detailed hand embroidery. The brand’s current design approach emphasizes earthy tones, soft neutrals, folk-inspired motifs, and textured surfaces, reflecting a balance of tradition and modernity. Each garment is crafted slowly with artisan involvement, making the process as important as the final design, and reinforcing the brand’s identity of sustainable, handcrafted luxury.