Chhapa is an Ahmedabad-based sustainable fashion brand founded in 2013 by Shipa Patel, with the vision of reviving the traditional art of hand block printing. The brand started as a small family-run initiative after the founder discovered the craft during a visit to a village in Gujarat and developed a deep interest in handmade textiles. Over time, Chhapa grew by collaborating with skilled artisans and promoting eco-friendly practices, using natural fabrics and dyes. Despite challenges like declining interest in traditional crafts and competition from machine-made textiles, the brand has worked consistently to preserve this heritage while providing employment and support to artisan communities. �

The Better India 

In its latest collections, Chhapa focuses on sustainable, handcrafted clothing and accessories that combine traditional techniques with modern design. Their recent work includes cotton kurtas, dresses, sarees, co-ord sets, and accessories, featuring hand block prints with quirky and contemporary motifs such as florals, animals, and abstract patterns. The brand emphasizes natural dyes, organic fabrics, and minimal-waste production, while keeping designs youthful and versatile. Chhapa continuously introduces new collections that reflect its core idea of making traditional crafts relevant for modern consumers through creative and eco-conscious fashion.