Love the World Today – what it stands for
Love the World Today is a children’s clothing brand grounded in the principles of sustainability, ethical production, and mindful living. Their core mission is to create kids’ wear that is socially and environmentally responsible — using natural fibers, hand-woven/hand-crafted fabrics, and eco-friendly dyes — while supporting traditional artisans and reducing waste.

Social & environmental impact

• LTWT works with 13 artisan communities across India, keeping traditional weaving and craft alive.
• Around 76% of their garments are handmade by artisans and weavers.
• They’ve used 10,000+ metres of organic cotton and 35,000+ metres of artisanal handmade fabric, demonstrating commitment to sustainable material sourcing.
• Their approach extends beyond clothes: custom packaging (using upcycled materials), minimizing waste, and promoting reuse or upcycling of outgrown clothes.

Philosophy & purpose
LTWT isn’t just about clothing — it embodies a philosophy: clothing as a medium to encourage childhood lived with comfort, freedom, joy, and respect for people and planet. The founders — inspired by their own childhood and environmental awareness — intend LTWT to influence how families view consumption: slow, thoughtful, and caring.

Community and values
Beyond selling clothes, LTWT aims to be a platform for parents and caregivers: offering resources, community events, and collaborations that foster values like kindness, inclusivity, sustainability and conscious living — hoping to raise a generation that cares for “little big things.”